Truckers’ Bank
The challenge
Identify opportunities from pain and truck drivers’ desires for the creation of a specific digital bank for this market niche.
Methodologies
Deep immersion in the context of the health market, analyzing the market, trends and existing research on the subject.
Conversations with people from different areas of activity in the company. Through a semi-structured script, we were able to better immerse ourselves in the context of the company.
Prioritization of features found for in-depth approaches in the next steps.
For a deeper and more robust immersion, there were conversations with different profiles considered strategic for obtaining insights and raising hypotheses.
Actions taken:
- Creation of the semi-structured script
- Recruiting people with different profiles
- Conducting the interviews
- Analysis and consolidation of collected information.
Quantitative research carried out through a representative sample study. The goal was to identify customer profiles with their most interesting features.
Through the data obtained and the application of a statistical model, it was possible to identify different customer profiles with the features most likely to be hired.
Results
It was possible to define an MVP and also to create coherent and more assertive strategies for the public. The MVP is being developed taking into account the functionality roadmap built according to the tests related to the target audience.