Dental Health Care App
The challenge
Identify what an innovative dental plan should look like in the Brazilian health market, creating a solution that takes into account the dentist accredited to the health plan and the customer.
Methodologies
Deep immersion in the context of the footwear and retail market, analyzing the existing market, trends and research on the subject.
Conversations with people from different areas of activity in the company. Through a semi-structured script, we were able to better immerse ourselves in the context of the company.
Prioritization of features found for in-depth approaches in the next steps.
For a deeper and more robust immersion, there were conversations with different profiles considered strategic for obtaining insights and raising hypotheses.
Actions taken:
- Creation of the semi-structured script
- Recruiting people with different profiles
- Conducting the interviews
- Analysis and consolidation of collected information.
Quantitative research carried out through a representative sample study. The goal was to identify customer profiles with their most interesting features.
Through the data obtained and the application of a statistical model, it was possible to identify different customer profiles with the features most likely to be hired.
Results
It was possible to define the creation of a product use journey for the dentist and another journey for the patient. In addition, the MVP of the plan was built and tested and coherent and assertive strategies were created for the target audiences.